Ferrari is likely the most popular supercar and the auto industry’s most powerful brand. It’s involved in nearly every avenue of high-end racing, exotic consumer cars offering and classic car shows.

Now more than 75 years old, the iconic company was founded by Enzo Ferrari in Modena, Italy, in 1939. And its nearly seven-decade relationship between Pebble Beach and Ferrari will expand exponentially in August when the Ferrari 70th Anniversary Concours will be held in conjunction with the Concours d’Elegance on Aug. 20 at Pebble Beach Golf Links.

Classic models of vintage Ferraris will be on display at the 70th anniversary Ferrari Concours at Pebble Beach Golf Links.
Classic models of vintage Ferraris will be on display at the 70th anniversary Ferrari Concours at Pebble Beach Golf Links.

The double Concours will also mark the debut of the Fairway One project, which adds 38 guest rooms — 30 units in three two-story buildings and eight units in two four-bedroom golf cottages to the northwest side of the first fairway.

Four full classes of Ferraris will compete on the 18th fairway of Pebble Beach where special classes for Ferrari Major Race Winners and Ferrari One-Off Spéciales will be featured. Ferrari classic rarieties will also line the first fairway of the famed course, where Ferrari North America will simultaneously host the Ferrari 70th Anniversary Concours.

Throughout Classic Car Week, Ferrari will make its home at Pebble Beach Automotive Week events beginning Aug. 17. Cars for the Ferrari 70th Anniversary Concours will be loaded onto the fairway on Aug. 19 beginning at 4 p.m.

The public is invited to watch the presentation set-up for the annual finale on Aug. 20 at the Concours d’Elegance.

“Pebble Beach has a long and strong relationship with Ferrari, particularly when you note the Ferraris and Ferrari drivers that made their mark here at the Pebble Beach Road Races in the early 1950s,” said Concours Chairman Sandra Button. “Our history together is almost as old as Ferrari itself — and we’re proud that we continue to make history together.”

Concours d’Elegance officials anticipate about 35 Ferraris, with another 100 showcased in the Ferrari Concours.

The Pebble Beach Road Races and Concours d’Elegance began in 1950 and hosted its first full class of Ferraris in 1973. The following year, Ferraris filled two classes and a new trophy was awarded to the best Ferrari in the show. Ferrari has been an ongoing focus since.

Recent years have witnessed the first class of preservation Ferraris as well as Ferrari 250 GTOs and Testa Rossas. The first postwar car to win the show’s top award since the late 1960s was Jon Shirley’s 1954 Ferrari 375 MM Scaglietti Coupe (chassis 0402 AM), in 2014.

For more information on the Pebble Beach Concours d’Elegance, or to purchase tickets for the 2017 Concours, visit: www.pebblebeachconcours.net.

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