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Elio Motors debuts TV commercials for its $6,800 vehicle (video)

Michael James

Elio Motors has again delayed its debut - now until 2017.

Elio Motors has continued its steadfast public relations campaign for its still-pending three-wheel, inexpensive, fuel-efficient vehicle with its first two national television commercials.

The 30- and 60-second television spots, titled “Own the Future,” feature sweeping shots of the company’s P4 prototype.

Paul Elio, Elio Motors Founder and CEO, talks about his vision to alter the course of society by creating a low-cost, highly fuel-efficient vehicle unlike anything on the road today.

According to the press release, “Elio’s goal is to strengthen American manufacturing, create American jobs, provide access to low-cost mobility for millions of people and reduce our overall oil consumption.”

The commercials will air on national cable networks, including Animal Planet, ESPN News, ESPNU, Fox Business Network, Fox News, Fox Sports, National Geographic and Velocity.

The latest prototype of the Elio Motors three-wheel vehicle is scheduled to be introduced at the L.A Auto Show, Nov. 19.
The latest prototype of the Elio Motors three-wheel vehicle is scheduled was introduced at the 2016 Los Angels Auto Show on November 19, 2015.

Elio, which has for months promoted production of its targeted $6,800, 84 mpg vehicle in late 2016, has taken deposit orders from nearly 50,000 wannabe buyers.

But Elio has also been stymied by delays with previous expected delivery dates missed, job-creation estimates and changing necessary financing requirements.

Elio Motors is in the midst of its first stock offering, which was made possible by Regulation A+ of the 2012 Jumpstart Our Business Startup Act. The company has raised approximately $16 million through this offering, which will close on Feb. 1. The money raised through the stock offering will fund development of engineering and testing prototypes, dubbed the E-Series.

Shares in Elio Motors will soon become eligible to be traded on the OTCQX, the top tier of the three marketplaces for trading over-the-counter stocks, provided and operated by the OTC Markets Group. This will provide liquidity for investors who purchase stock through the Regulation A+ offering.

Elio Motors, in its press release information, estimates upwards of 1,500 will be directly employed at Elio Motors’ Shreveport production facility. In addition, the goal of the Elio is to use up to 90 percent North American content and create an additional 1,500 jobs from the supply base, Elio Motors corporate, as well as sales and service once full production is underway.Plus, approximately 18,000 indirect jobs nationwide are projected to be created or sustained.

TheWeeklyDriver.com has reported on the Elio frequently. Here are the links to the site’s recent posts:

ELIO MOTORS COUNTERS NHTSA WITH SPIRITED RETORT

COULD PENDING NHTSA RULE MEAN ELIO IS DOMED?

ELIO MOTORS SET FOR LIVE DEBUT OF $6,800 CAR AT LA AUTO SHOW

ELIO MOTORS’ WOES CONTINUE WITH HOMETOWN DOUBTS

ELIO MOTORS START DATE HALTED AFTER FUNDING DELAY

Here’s the new Elio Motors’ 60-second commercial narrated by Paul Elio:

Article Last Updated: January 26, 2016.

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