The Toyota Corolla, the best-selling car in history, has more competition than it once had. Which is at least one reason why the 2014 Toyota Corolla will offer, according to the manufacturer, a “dramatically elevated design, efficiency and renowned Toyota quality at an extremely attainable price.”

The 12th generation of the car dating to its debut in 1966, the 2014 Toyota Corolla is available in four grades: L, LE, S, and the new LE Eco grade.

The Corolla lineup offers a vehicle for broad range of customers, from the familiar value-minded to shoppers seeking a more premium compact car.

The 2014 Toyota is the 12th edition of the car dating to 1966.
The 2014 Toyota is the 12th edition of the car dating to 1966.

The 2014 Toyota Corolla will have a starting MSRP of $16,800 for the L grade with a new 6-speed manual transmission. The Corolla L with 4-speed automatic is priced at $17,400.

The Corolla L includes as standard features:LED lowbeam headlamps with LED daytime running lights, Bluetooth connectivity, Driver and front passenger Whiplash-Injury-Lessening (WIL) seats and eight airbags, including a new driver’s knee airbag and passenger seat cushion airbag.

The Corolla LE starts at $18,300, which is $120 above last year’s Corolla LE. The LE’s offers standard features: Backup monitor, Climate control, Cruise control, Keyless entry, Entune Audio (including 6.1” touchscreen) and Improved fuel economy afforded by the new CVTi-S transmission.

The Corolla S is available at $19,000, a $60 reduction versus the outgoing model. The Corolla S offers a more athletic look and feel. Enhancements to the Corolla S include: An aggressive lower front grille with a piano black finish and chrome surround, Unique suspension tuning for available 17-inch wheel package, Available paddle shifters (with CVTi-S) to actuate sequential 7-speeds, Sport cluster gauge with TFT meter, Ornate piano black instrument panel, Supportive sport seats, Leather steering wheel cover

The new Corolla LE Eco trim level offers enhanced fuel economy via a 140-horsepower Valvematic- equipped engine, improved aerodynamics, and unique CVTi-S tuning. The LE Eco enters the market at $18,700.

The Corolla LE Eco will offer an EPA rating of 42 mpg on the highway, giving it the best highway fuel economy in the class for a vehicle equipped with an automatic transmission (excluding electric vehicles, hybrids, and diesels).

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