Eminem

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Chrysler strange, powerful bedfellows, Eminem, Clint Eastwood, Iggy Popp

Saad Chehab, President and Chief Executive Officer of the Chrysler Brand and Chrysler Group LLC, recently spoke to a group of automotive journalists at The Candy Store auto museum in Burlingame, California. Chebab’s talk and question and answer follow-up concluded a late afternoon, early evening test-drive opportunity of the 2013 Chrysler 200 and Chrysler 300, including the John Varvatos special edition, the limited production editon bearing the signature of the menswear designer from Detroit. Chebab covered a lot of topics in his presentation, not the least of which was Chrysler‘s vision and choice of unique spokesmen for the brand. The three most prominent choices couldn’t be more diverse, Eminem, Clint Eastwood and, most recently, Iggy Popp. Eminem and Iggy Popp,

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Chrysler 200 gets Detroit, Eminem props in Super Bowl ad

Eminem isn’t prone to pitching products, but beyond the football players and the Black Eyed Peas, the rapper arguably got the most exposure Sunday in his duties in a mini-movie for Chrysler as well as lending his name and Claymation image to Brisk ice tea. In the second of his two commercials, Eminem promotes the new Chrysler 200 during an homage of Detroit images and testimonials to those who live and work in the beleaguered city. The two-minute ad, reported the most expensive Super Bowl spot in history (an estimated $9 million), begins with images of the city appear. The grisly voice over (Kevin Yon) starts with: “I gotta question for ya. What does a town that’s been to hell

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