While the Toyota Venza is an attractive and appealing vehicle in every way, it absolutely does fall squarely in the definition of crossover despite marketing efforts to define otherwise. Indeed, it falls in direct lineage of the Lexus RX which was among the first crossovers. Toyota, like many other manufacturers, are trying to tag its latest offering with distinct features in an attempt to make it stand away from the big and growing crossover market. But what's wrong with the crossover market and why try to declare the Venza something that it is not? To be honest, Toyota should mention something to the effect: "The Venza borrows much of its design from the highly successful and popular Lexus RX. A slightly bolder and sporty exterior, updated interior, and other small changes make this distinct from the current and soon-to-be available new RX while the Lexus entry-level luxury crossover transitions onto a new design itself." Regardless, I predict that despite Toyota's attempt to redefine the term crossover, the Venza will be a successful product for Toyota as long as they can keep the price distinct enough from the RX.